adopting practicalities psycho graphic variables such as life style, attitude, values.
Physiographic segmentation is a marketing strategy that divides a market into segments based on physical or geographical characteristics such as climate, terrain, or natural resources. This allows companies to tailor their products or services to meet the specific needs and preferences of different geographic areas or regions.
To conduct psychographic segmentation in a survey, include questions related to lifestyle choices, values, beliefs, interests, hobbies, personality traits, and attitudes towards specific topics or brands. You may also ask about preferred social activities, media consumption habits, and decision-making processes to gather a more comprehensive understanding of the target audience.
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
Psychographic Segmentation was written by Adesegun Fatusi and S. Oladipo. It is a comprehensive guide that explores the concept of market segmentation based on lifestyle, values, attitudes, and interests of consumers for effective marketing strategies.
Geographic Demographic Psychographic Product Usage Benefits Derived
Geographic Demographic Psychographic Product Usage Benefits Derived
Psychographic segmentation examines consumers' lifestyles, beliefs, values, and personalities. For example, marketers might section consumers based on their activities and interests, such as fitness enthusiasts or adventure chasers. Moreover, values and beliefs can shape segmentation, with environmentally mindful consumers or those prioritizing convenience forming different groups. Personality traits, like adventurousness or introversion, offer more segmentation opportunities. Socioeconomic status plays a part as well, with well-off professionals and budget-conscious families representing different segments. Interests and hobbies, such as art appreciation or tech enthusiasm, additionally refine segmentation. Generally, psychographic segmentation allows marketers to comprehend diverse consumer motivations and preferences, leading to more custom-made marketing strategies and product offerings.
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
C. Psychographic
Demographic segmentation classifies people based on upfront factors like age, gender, income, and location. It groups individuals by their basic characteristics. Equally, psychographic segmentation investigates the details of consumer behaviour, concentrating on their lifestyles, values, interests, and personality traits. It aims to understand the underlying motivations and preferences that motivate consumer choices. Although demographic segmentation recognises who the consumers are, psychographic segmentation exposes why they make the choices they do, delivering deeper insights for targeted marketing strategies.