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The most common pricing strategy is 'Profit Skimming' where the price is initially set higher than you would normally set it, and allow the early adopters to buy. You then gradually reduce the price and measure the increase in demand (demand elasticity).

There is then a theory which allows you to adopt the correct point for your chosen objective (maximise profit/market share).

The initial price has to be set taken in to account the competitors and their product/price mix. You can use something called a Price/Benefits map for this.

4 - 5% above MSRP

While also taking into consideration the amount of stock and price of competitive retailers.

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