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With volume, you get economies of scale which can carry the high costs of developing a new model. MG-Rover's 107,000 cars alone could not justify carrying all the overhead necessary to justify new models. Without new models, sales fell. The attempt to forge an alliance was an attempt to escape from this vicious circle.

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Patience Graham

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Q: What is the Problem about the rationale behind attempts of MG rover to forge allances?
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