What is the role of social in the marketing of goods and services?
Social media plays a very important role in the marketing of goods and services. Social media encourages customers to maintain contact with companies who can send out advertisements, special offers, etc. via their social networking accounts. Loyal customers can also endorse products and services on company social networking websites so it makes them more credible, thus building a larger network of clients.
Social Media is a great boon for marketing goods & services. It gives marketers a way to attract target audience and communicate with potential consumers. It personalizes the "business" and helps you to spread your message in a conversational way. It provides an identity to the brand. If you want people to follow, you don't just talk about the latest product news, but share your presence with them. With the emergence of social media, the…
Time and place utiliy: Marketing channels help manufacturers deliver their goods when and where its needed. Customer Convenience: Makes goods and services available to the customer in a convenient way. i.e in units,packs etc relief from marketing activities: The manufacturer do not ve to market the product.Marekting is done by distributors
The marketing mix is not relevant for marketing strategy alone. It plays its role also to various services where the customers expect for qualified services. These services can be fulfilled only by full fledged incarnation of the 7P's. The marketing mix for transport marketing includes the submixes of product, price, promotion, place, people, physical distribution.
There are many social issues that affect the way companies handle their marketing campaigns. Nationality, education level, and economic status all play a major role in marketing. If a company is planning on marketing an expensive product, then they would do so in an area where the economic status is higher than most others.
The basic role of anything brought into a business is to grow and support the business. Business to business communication allows stock to be ordered, accounts to be paid. Business to customer communication allows people who want to purchase goods or services from a company to find out what goods or services the company has to offer over the internet if neccessary. Goods and services are being bought over the internet every minute of the…
Marketing is the performance of business activities that direct the flow of goods from producer to consumer or user. It is the satisfaction of human needs. Scope of Marketing is to influence buyer's decision directly or indirectly for generating business to make the flow of goods from producer to consume or user.