What is the role or media in ebusiness?
e business has helped develop the media industries in many ways
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The role of the media in Canadian politics is quite diverse. Thisserves as the main source of information and also influences thevoting patterns for the majority of people in Canada among otherroles.
to inform people about current news affairs and to tell about the latest gossip. and fashion.
print media can be reread, clipped out, copied, and passed on whic other media cant
Use of media in education such as computers , smart class , Teach Next help children to know more about their subject, they get complete information about any topic.They can even read books which they want to.It is very useful.
Telecommunications supports e-businesses. They allow employees tocommunicate, research information and access the Internet. With arobust telecommunications infrastructure, the business can competeeffectively in the industry.
The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own o…pinion in the matters of public interest.The media can highlight the short-comings of the official machinery in its functioning,bringing out the sufferings of the public in general. As political parties start media for themselves and utilise it for their own selfish ends, the role of the media is very much narrowed.During elections ,in democracy the media is an effective tool for getting the publi. The idea that media should serve the society, particularly in the third world, in solving the problems people are facing has already gained momentum. Journalists, politicians and even the general public are talking about the necessity of harnessing the media .Around election time, the media is extre c opinion in its favour ( Full Answer )
Ideally, the role of the media is to report the news factually and without bias. In reality, by choosing what to report and how to report what they do, they actually create news and shape the course of events.
The role of media in the US is to inform, entertain, and advocatefor change. Also, unfortunately, it seems like the media takes onthe roles of invasive snooper and scare monger.
Photographs are not space fillers in a newspaper as many may think.Photographs are used to make ideas explained in writing morevisible and fathomable to the readers. They are also used as the selling point of any publication in thatcase meant for such. A well taken photo is worthy a thousand words, …so editors willalways have space for photos in their publications. ( Full Answer )
The media plays a huge role in American society. It influencespublic opinions, how people dress, and what people watch and listento.
Media helps businesses connect with their customers. Whether abusiness has new branding they want to introduce, or they want tolaunch a new product, media helps them do so.
There is a great role that media plays in helping a developingnation. Media reaches out to countries that can help.
The media played a crucial role in the 1994 Rwanda genocide. Local media fueled the killings, while the international media writer ignored what was happening! The radio alone made more and more Hutus hate Tutsis. They used the radio as a tool for hate. Hutu neighbors had to turn against Tutsi neighb…ors even if they were friends.. (What I used in a project) ( Full Answer )
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à¤à¤à¤à¤°à¤¨à¥à¤ à¤¯à¤¾ à¤¸à¤¿à¤¨à¥à¤®à¤¾ à¤à¥ à¤¤à¥à¤à¥ à¤¸à¥ à¤¬à¤¢à¤¼ à¤°à¤¹à¥ à¤¹à¥à¤ à¤à¥à¤¸à¥ à¤à¤²à¥à¤à¥à¤à¥à¤°à¥à¤¨à¤¿à¤ à¤®à¥à¤¡à¤¿à¤¯à¤¾ à¤à¥ à¤ à¤¨à¥à¤¯ à¤¸à¤¾à¤§à¤¨à¥à¤ à¤¹à¥à¤ à¤à¤° à¤¬à¥à¤¹à¤¦ à¤²à¥à¤à¤ªà¥à¤°à¤¿à¤¯ à¤à¥à¤µà¥ à¤¹à¤®à¤¾à¤°à¥ à¤µà¤¿à¤µà¤¿à¤§à¤¤à¤¾ à¤à¥ à¤®à¤à¤¬à¥à¤¤ à¤¬à¤¨à¤¾à¤¨à¥ à¤®à¥à¤ à¤®à¤¦à¤¦, à¤¹à¤®à¤¾à¤°à¥ à¤à¤à¤à¥à¤ à¤à¤° à¤ à¤à¤à¤¡à¤¤à¤¾ à¤à¥ à¤®à¤à¤¬à¥à¤¤ à¤à¤° à¤¸à¤à¤¤à¥ à¤¹à¥à¤ à¤à¤° à¤¸à¤¾à¤®à¤¾à¤à¤¿à¤ à¤¬à¥à¤°à¤¾à¤à¤¯à¥à¤ à¤à¤° à¤ à¤à¤§à¤µà¤¿à¤¶à¥à¤µà¤¾à¤¸ à¤¸à¥ à¤¦à¥à¤° à¤¹à¤¿à¤²à¤¾. à¤à¤¸ à¤ªà¥à¤°à¤à¤¾à¤° à¤à¤²à¥à¤à¥à¤à¥à¤°à¥à¤¨à¤¿à¤ à¤®à¥à¤¡à¤¿à¤¯à¤¾ à¤®à¤¦à¤¦ à¤®à¥à¤ à¤à¤ à¤®à¤¹à¤¾à¤¨ à¤°à¤à¤¨à¤¾à¤¤à¥à¤®à¤ à¤à¥à¤®à¤¿à¤à¤¾ à¤°à¤¾à¤·à¥à¤à¥à¤° à¤à¥ à¤¸à¤¾à¤®à¤¾à¤à¤¿à¤ à¤à¤° à¤¸à¤¾à¤à¤¸à¥à¤à¥à¤¤à¤¿à¤ à¤¶à¤¾à¤²à¥à¤¨à¤¤à¤¾ à¤à¤° à¤à¥à¤à¤¾à¤¨ à¤à¥ à¤¸à¥à¤®à¤¾à¤à¤ à¤à¥ à¤à¥à¤¤à¤° à¤ à¤à¤° à¤¬à¥à¤¦à¥à¤§à¤¿à¤®à¤¾à¤¨à¥ à¤¸à¥ à¤¬à¥à¤¨à¤¿à¤¯à¤¾à¤¦à¥ à¤¢à¤¾à¤à¤à¥ à¤à¤¾ à¤¨à¤¿à¤°à¥à¤®à¤¾à¤£ à¤à¥à¤² à¤¸à¤à¤¤à¥ à¤¹à¥à¤. 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The media is often referred to as the watchdog of politics. Itsrole is to investigate and report information to the public.
i agree.media has play a lot of influence in festivals.especially media does show advertisements regarding festivals even people doesnt know about festivals in other countries.inspite of this,during occasion they would attend the festival earlier .
The role of print media is to serve as the source of news andcurrent affairs. Print media can also act as a watchdog byhighlighting areas that need improvement among other things.
The Role of Media in our daily life Media has a huge role in our lives it influences our daily activities and also shapes our history . One of the most important roles of mass media is the news and announcement broadcasting . It keeps us up to date about the latest news , trends and even the weather… reports everyday . The media is a very powerful socializing agent almost 90 of all household have TV sets in their houses a larger percent has their own radio . Media is also used for trade and advertising . ( Full Answer )
Media plays a very important role in fashion. Without magazines,blogs, newspapers and the internment people would have no way oflearning new trends.
Electronic Media is the most powerful medium in marketing. DigitalMarketing which is trending as the most result oriented marketingmethod is adopted by many renowned PR agencies for helpingbusinesses to grow.
The role of the media in Nazi Germany was mainly to promote the Nazis and Hitler, it was basically just propaganda. This propaganda was everywhere in Nazi Germany, including newspapers, music, books, radio and more. Hope this helps
ROLE OF ELECTRONIC MEDIA IN COMMUNICATION Communication and electronic media go hand in hand. In this technology oriented era the use of electronic communication is inevitable. The role and importance of electronic communication can't be overlooked. Electronic information interchange is necessar…y for the survival in current era. Information is the back bone of the economy of a Nation. Electronic media has improved communication numerous ways. Internet has immensely helped in communicating. There are a lot of new websites coming in each day, each hour. Emails are an efficient and economical mode for communication with no time restraints and country borders. More and more people use emails to communicate and spread information. These characteristics of electronic communication have a tempting effect on the organizations to carry on their businesses. Organizations use electronic communication as their marketing tool leading to spam for some of the recipients. The Internet and electronic communications (also called computer mediated communications, or CMC) doesn't just mean new tools for communication; it means new ways to communicate. Today our organization interacts with its various constituents differently - employees, board members, customers, partners and others - depending upon the nature of the message, the goals you are trying to achieve and the strengths (and weaknesses) of the available media - telephones, voice mail, fax machines, print, etc. Electronic communications adds a powerful new channel that not only will change how you use this mix of options, but it will create entirely new ways to interact. For example: . Electronic communications lets you combine numerous media - text, graphics sound, video, etc. - into a single message. That can result in far more meaningful communications tailored to the nature of your particular audience. In contrast to broadcasting, narrowcasting reflects the ability to develop numerous communications for subsets of your market or constituencies. . Electronic communications is interactive. It engages audiences in active, two-way communications. That requires a new way of thinking about advertising copy and the handling of public relations. The pay-off, however, is a self-selected audience, engaged and actively participating in the communications process. . Two-way communication is nothing new. But electronic communications creates a new form of many-to-many communications that lets geographically distributed groups communicate interactively and simultaneously through text, sound and video. You can hold inexpensive video conferences or press conferences from your desk, or conference with people at several desks located across the world. One of the burgeoning phenomena of the Internet is businesses and organizations sponsoring, supporting and moderating discussion groups about issues, products, strategies - anything of interest to the organization and its constituents. Sponsorships are also solicited for popular resources, such as indexes and other Internet search tools, and these provide a further communications and marketing opportunity. . Many organizations are using electronic communications facilities, such as the World Wide Web, as internal communications tools to enhance team work. Many individuals at different locations can work on the same documents, hold meetings and integrate research findings. . Electronic communications removes the power of communications gatekeepers to both positive and negative effects. Most organizations are used to controlling the messages that go out to its constituents through managers, spokespeople and others. But with the Internet, constituents begin to talk among themselves, requiring new approaches and a new emphasis on listening and reacting, not just talking. . With the Internet you have the ability to transmit and receive large amounts of information quickly to and from individuals and workgroups around the world. This changes the way activists, for example, can galvanize communities, inform legislators and change public opinion. It changes the sources and depth of your constituents' knowledge levels. It also lets those constituents reach you with new kinds of communications they may never have attempted before. ( Full Answer )
the mass media is a body that is in charge of InformationEducationEntertainment>4>advertisingsurvillencecorrelation of parts of society.
Media have an important role, and a huge responsibility, in providing clear and accurate information to the public during a disaster. In addition to official emergency broadcasts, media relay accounts of: - What happened - Where it happened - Who or what was affected - What is being done - Where it …is safe to go - Areas to avoid (unsafe, or being worked on) - When it is safe to go back - Where people can get help - Where to get more information ( Full Answer )
Many media products including info-graphics, videos, and designs, are attempting to sell or advertise a product or event. Most people will pay more attention to something that is funny, or evokes a certain emotion, this means more attention on the product.
I think Becuz wen there is a media u get 2 know more information about wtz happenin there.. They will give u some information bout wtzz happening there..
As u all know that democracy is the govt of he people.so ppl hav all the right to knowwhays hapning around them so its the media that helps the ppl so the role of media in infrming the people cant be neglected
decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems. A good gatekeeper shouldâ¦ . Have a strong knowledge of the company's …social audience . Play a part in developing any social media documents and guidelines . Be a good communicator with strong written skills . Understand company goals to better align the program with other marketing efforts . Have the ability to say "no" to anyone in the company ( Full Answer )
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websi…tes, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising industry has shown rapid growth in the last decade. Advertising is one of the aspects of mass communication. Advertising is actually brand-building through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing. The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail. Print media is important because it can reach such a large audience, and the great number of specialized publications enable businesses to focus in on a target audience with a specific set of characteristics. Print media are allowed to advertise most anything, such as cigarettes, liquor, and contraceptives; however, many publications will not accept controversial ads. Types of Print Media NEWSPAPERS. When deciding upon a newspaper in which to advertise, there are three physical criteria to consider: distribution, size, and audience. Newspapers are either daily or weekly, come in a standard or http://www.answers.com/topic/tabloid size, and reach nearly all of the reading public, which is estimated to be around 85-90 percent of the population. Because of the broad demographic reach of most newspapers it is difficult to target a specific audience; however, newspapers are effective in increasing awareness of a business' products and services in a specific geographical area. Types of ads placed in newspapers include: display ads, classified ads, public notes, and preprinted inserts. Newspaper ads have some flexibility in their size. For instance, some are small boxes that take up only a small portion of a page, while others might span one or two full pages (the latter, however, are typically only bought by larger corporations). Regardless of this flexibility, newspaper ads can only use limited special effects, such as font size and color. These limitations lead to advertising " http://www.answers.com/topic/clutter " in newspapers because all the ads look very similar. Therefore, advertisers must use original copy and headings to differentiate their ads from their competitors. The quick turnover of newspapers also allows the advertiser to adjust ads to meet new market conditions; however, this turnover means that the same ad may need to be inserted over a significant period of time in order to reach its target audience. MAGAZINES. With magazines an advertiser can focus in on a specific target audience. As the Small Business Administration pointed out in "Advertising Your Business": "Audiences can be reached by placing ads in magazines which have [a] well-defined geographic, demographic, or lifestyle focus." An attractive option for many small businesses may be placing an ad in the localized edition of a national magazine. But magazine advertisements often have a http://www.answers.com/topic/lag-time of a couple months between the purchase of ad space and the publication of the issue in question. Magazines, then, are sometimes not the http://www.answers.com/topic/optimum option for businesses seeking to target fast-changing market trends. In addition to the above factors, it is also important to consider the nature of the magazine ad copy. Magazines allow elaborate graphics and colors, which give advertisers more creative options than do newspapers. Also, recent surveys have indicated that informative ads are the most http://www.answers.com/topic/persuasive . Therefore, it is important to include copy and art work that is direct and presents important product information to the consumer, such as how the product works, how it benefits the consumer, and where it can be purchased. DIRECTMAIL. Many consultants feel that direct mail is the best way for a small businesses to begin developing awareness in their target consumers. Mailing lists can be generated (even though they are often difficult to maintain) with the names of those people most likely to purchase the advertiser's products or services. However, direct mail is not always cost effective. According to James W. Taylor, author of Marketing Planning: A Step by Step Guide, a direct mailing campaign can cost as much as $1,000 to reach 1,000 people, whereas television can reach a similar number of potential customers at a fraction of that cost. But business experts indicate that direct mail does tend to generate more purchasing responses than does television, and they observe that the products of many small businesses are often more suited to a direct mailing campaign than to indirect, image advertising. YELLOW PAGES. The Small Business Administration stated in "Advertising Your Business" that a yellow page ad is often used to "complement or extend the effects of advertising placed in other media." Such an ad has permanence and can be used to target a specific geographic area or community. Essentially, a yellow page ad gives the consumer information needed to make a purchase. Therefore the key information to include in such an ad includes: the products and services available; location; phone number; business hours; special features, such as the acceptable kinds of payment (i.e. credit cards, checks); parking availability; discounts; and delivery policies and emergency services. The best way to arrange this information is in a list, so that the consumer will be able to scan the ad for the desired information. A major consideration with a yellow page ad is where to place it, which primarily depends on the directory (or category) under which businesses choose to locate their ads. Central to this choice are the products or services that the company wishes to emphasize. The ad copy should http://www.answers.com/topic/compliment the directory, indicating the main products and services for sale, so that the ad will emerge from the similar looking ads that surround it. OUTDOOR ADVERTISING. Outdoor advertising usually comes in two forms: billboards and transit posters. Like yellow page ads, outdoor advertising is usually used to support advertisements placed in other media. As Alf Nucifora noted in the LI Business News, perhaps the greatest strength of outdoor advertising is as a directional marker to point customers toward your business. Since the prospective consumer often has only fleeting exposure to billboards and transit posters, the advertising copy written for these media needs to be brief with the ability to communicate ideas at a http://www.answers.com/topic/glance ; this, of course, requires efficient use of graphics and headings. ( Full Answer )
Mass media denotes a section of the media specifically designed to reach a large audience. The term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines. Media experts, senior journalists and academicians at a seminar on Wednesday observed t…hat electronic media especially television and radio played revolutionary role in bringing social, political and economic changes and development in the world during last 70 years. The Journalism & Electronic Media Subject Guide presents selected print, electronic, and Internet resources relevant for completing research at the Libraries. Resources are also useful for learning more about the field in general. ( Full Answer )
. Media may refer to communications. Communication tools used to store and deliver information or data. . 3. Print Media Newspapers,Magazines,Books and other printed material Electronic Media Radio,Television,Internet,Cinema etc . 4. Media is everywhere, it has become a part of our daily life. The… media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality. . 5. . 6. The role of Print Media in the process of education is of special importance. Print Media like Newspapers, Journals and Magazines are the basic oldest channels of communication between one source to other. Print Media are being printed in every regional language to facilitate, the readers to get information and knowledge in ones own mother tongue. . 7. Newspapers: Through newspapers, we can get news,information,and we can learn our National Language,and English Newspapers are very helpful to learn the English Language. Newspapers was the best way of learning before Independence, and creating public opinion in the time of Sir Syed Ahmad Khan Journals: Journals are magazines which publish on the daily bases. The journal of educational change in an international, professionally referred, state of the art-scholarly journals, reflecting the most important ideas and evidence of educational change. . 8. The journal of educational change welcomes and supports contributions from a range of disciplines, including history,psychology,political science,sociology,anthropology,philosophy and administration and organizational theory and from a broad spectrum of methodologies including quantitative and qualitative research and conceptual developments. . 9. Magazines Through magazines, we can learn by articles,features,interviews,short stories, and we can get very nice literature by magazines. Different types of magazines having different and versatile knowledge of over all the world. . 10. Book is the best source of education. A lot of material of formal and informal education is available in the books. Mostly students depend upon this medium to learn the education. In spite of modern technology, still this medium is popular for the learning. ( Full Answer )
The role of the media in the Indian democracy is that to give correct information to the people and always help to people to express their public opnion and the information that has got to media. Media should provide correct information to people.
Media have an important role, and a huge responsibility, in providing clear and accurate information to the public during a disaster. In addition to official emergency broadcasts, media relay accounts of: - What happened - Where it happened - Who or what was affected - What is being done -… Where it is safe to go - Areas to avoid (unsafe, or being worked on) - When it is safe to go back - Where people can get help - Where to get more information ( Full Answer )
"There are only two forces that can light to all the corner of the globe........the sun in the heavens and the associated press down here" This is a proverb by Mark Twain. I agree with him. Nowadays not only the press others like TV, radio and internet have also come up. Like sir Mark Twain said it …lights the lamp of up to date information to all the corners of the globe. It is also a source of entertainment. In fact we are not able to imagine a life without media, because it now has been like a man's companion. Media is classified into print media and electronic media. Print media includes newspapers like Hindu and Times of India and magazines which are published weekly, fortnightly and monthly like Readers digest and India today. Electronic media consist of television, radio, Internet etc. Television provides me with channels like Asianet news, Manorama news, BBC news, ND TV, National Geography, and Malayala Manorama. There are radio stations like All India radio and Radio Mango 91 FM. Internet can be used for seeing news, movies and hearing songs. In today's world, up to date news is very essential in a student's life like mine. Media has been of great help to prepare school projects. Media like internet especially has lent its hand of information. Moreover school textbooks provide limited information only. It provides us with infinite live as well as recorded information. Media gives answers to our every curious question. Video Conferencing is important in educational field. It is a Facility provided by the internet through which we can interact with faculties anywhere around the globe whom you can't meet personally. In this stressful life people try to relieve themselves from tension by playing online games in internet or by joining social networking sites where we can interact with friends. I chat with my friends through internet. I use Skype or Cool talk to make telephone calls through internet. I made an account in a social networking site called Facebook to stay in touch with my distant friends. I hear songs and jokes from radio to make my mind pleasant and happy when I feel angry, worried or embarrassed especially during exams. I enjoy songs and movies from internet and TV. Media serves as a stress remover. Media has many advantages. The advantage of newspaper is that we can take our own time to read it and we can carry it with us. Advantage of TV is that you can see live programs and know latest development. Advantage of radio station is that we can hear songs and jokes. Advantage of Internet is that we can chat, video conference, make Internet calls and join social networking sites. Apart from advantage media also has many disadvantages. Disadvantage of newspapers is that we can't see live programs. Drawback of TV is that you can't carry it and we have to wait for the correct news time. Negative aspect of radio is that you can't see anything. Shortcomings of Internet are copying, wrongly use of information, virus, impersonal means of communication and incorrect information in websites. Now the world is at our fingertips through media. Media is essential in today's world. The media can work as a curse and also as a blessing. It is we who decide it.. CHAITHANYA AJIT. Class: IX. BHARATHIYA VIDYA BHAVAN Perumthiruthi KOZHIKODE KERALA. ( Full Answer )
the role of media in relation to business firms is that there is a marketing communication, in which one promotes a product by means of media., make it advertising, print adds, billboars, and etc.
It create an awareness to the entire youth en enabling them to plan on their development strategies.
Media and advertising play a large role in quality management. If ashow or news station covers a product and gives it good reviews, itwill instill security in the consumer, making them feel safe inpurchasing it.
Brands identify the source or marker of a product and allow consumers-either individuals or organizations. Consumer may evaluate the identical product differently depending on how it is branded. Consumers learn about brands through past experiences with the product and its marketing program. As cons…umers' lives become more complicated, rushed and time-starved, the ability of brands to simplify decision-making and reduce risk is invaluable. ( Full Answer )
MEDIA IN DEVELOPMENT - Development refers to a change process geared at improving or making better, the life and environment of man. Dudley Sears (1985), posited that development involves the creation of opportunities for the realization of human potentialities. Where the media comes in development …process is through what is called "development communication". This is the type of communication which is consciously packaged by the sender such that the message content or the information sent could persuade, encourage or convince the receiver or target audience to adopt an attitude and participate in actualizing a development plan or goal. At certain instances, the message sent aims at making the target audience adopt a positive attitudinal change towards a development purpose. DEVELOPMENT MEDIA THEORY - Development media theory began from the agenda -setting theory espoused by Mc. Combs and Shaw (1972), which stated that the media tells us not what to think but what to think about. In other words, the amount of attention given to an issue in the press affects the level of importance assigned to that issue by the mass media audience. The main thrust of Agenda Setting theory is that though media may not completely change ones point of view on particular issue, it tends to change his perception of what is good. That is to say in simple terms, the fact about the inherent influencing power of media, makes it to be seen and applied as important instrument in developmental policies. NATIONAL DEVELOPMENT ROLE OF MEDIA - Basically, the media are described as performing three functions or roles of information, education and entertainment. These are the conventional social functions the media render to the public, but which is equally applicable in broader sense in national development pursuit. It could be said that through educating, informing and entertaining, the media thereby make the society, society members or the nation as well as the leadership of the very society, aware of the importance and need to undertake certain process or processes of national development. Also attached to these three basic roles of media is another role of persuasion, where media are seen as virile tools of applying persuasive efforts to influence people's actions towards a particular direction. The mass media are therefore seen for their role in furnishing the public with necessary information to achieve development or change goals. These roles of media in national development lie in their capacity and capability to teach, manipulate, sensitize and mobilize people through information dissemination - (Ucheanya 2003, as cited by Chinenye Nwabueze). The media also chart a course for the public in line with the agenda setting theory, thereby creating in the minds of the people, issues that should be viewed as priority issues including development programmes and policies - (Nwabueze, 2005). Instances of this role being presently played by media in Nigeria is the general millennium goal pursuit towards the year 2015, as proposed by the United Nations and incorporated as national policy by governments of member countries around the world. Policies of the millennium goal touch on different aspects of health, education, children and women and the likes. The programme could also be said to be part of the globalization pursuit to which any nation left out in its pursuance and implementation stands the possibility of being alienated in the comity of nations. Though not free of some propagandist motives, health issues such as the HIV/AIDS, Polio Immunization and The H5N1 Bird Flu Virus issue became the leading stories disseminated by the media. Other related issues include wars, famine, women and children health and rights as well as democratization activities receive prominence and greater attention from the media. Another instance of developmental role by Nigerian media was the recent killing of the unconstitutional move to install a third term government by the recent past President Olusegun Obasanjo, as well as the contribution by the media towards making Nigerians to come out and vote during the Aril 2007 general elections, in order to enable a successful transition from civilian to another civilian rule, the first time in history of the country. Although there were crisis of election rigging and malpractices along the transitional course, yet the media remained dutiful by avoiding actions that could have derailed the entire motive of the transition. Other roles of media in national development include - 1) The media leads to formation of attitude through establishing of values for the society or nation and thereby building a climate of change in the society or nation. According to Alade Odunewu as cited by Yakasai A.S. 1996, this involves the dissemination of news and information in response to a basic human need, which is the "right to know". 2) Protection of Social Justice is another role of media in national development, in that the media are not only expected to record, compose or report account of events and stories just as the historians do, but the media are also expected to analyze issues and facts contained in the news, in line with the need and interest of Social Justice. Dr. Stanley Machebu pointed here that the press "are subordinate to a far higher goal: the goal of ensuring that public and private conduct is directed towards the greatest possible measure of justice, in society". 3) In order to ensure a peaceful national coexistence and progress, the media have before them the task of discouraging such negative issues as ethnicity, dictatorship in leadership like the military rule and of course discourage embezzlement of public funds, as it is the disturbing trend presently indulged by politicians occupying positions of responsibilities and related public officers in Nigeria. Perhaps if the media in Nigeria were carrying out or were allowed to ideally carry out their function of investigating facts and announcing them to the public, the recent scenario whereby some ex-governors which include Saminu Turaki of Jigawa state, Orji Uzo Kalu of Abia, Joshua Dariye of Plateau and Chimaroke Nnamani of Enugu and the likes who were arrested by the anti graft commission, the EFCC for alleged money laundering and embezzlement might not have happened. Machebu S. as cited by Yakasai A.S. 1996, stated - "The press in Nigeria can never properly claim to be discharging any significant responsibility if it fails to consistently describe if not denounce, the countless ways in which the pursuit of wealth corrupts the polity and Compromises our future". 4) The responsibility of informing people about development projects and programmes is another major role of media to national development. Such programmes designed and proposed by policy makers could be entirely new to the people at whom they need to be enlightened, educated and mobilized by the media. Instances of such programmes are the Universal Basic Education (U.B.E.), the Nomadic Education, Girl-Child Education, Adult Education, Fighting Drug Addiction and Trafficking and for instance, a nationwide campaign towards boosting agriculture and food production. 5) Offering solutions to problems is another developmental role of the media, in that they are not only expected criticize government officials and condemn their actions, but also as watchdogs of the society, they should review, analyze, appraise or criticize, as the case may be, activities of government agencies and programmes such as the Re-capitalization of banks and the Economic and Financial Crime Commission (EFCC), with a view to offering solutions in the areas where they are failing or lacking and suggest ways to their rectification. The media in Nigeria ought to use this function of offering solution to encourage leaders to always stick to budgetary provisions and avoid indulging in extra budgetary spending, which leads to embezzlement of public funds. In connection to this, Bajuwade D. 1987, as cited by Yakasai A.S. 1996,reasoned - "This day and age demands pungent writing that does not stop at picking up all the peccadilloes and mote in other peoples' eyes, but in addition, offers its own alternatives, put forward its own ideas and submits well considered solutions to problems it highlights". PROBLEMS RESTRICTING DEVELOPMENTAL ROLE OF MEDIA Few among the numerous obstacles to objective media reporting and progressive functions of the media are: - 1) Restrictions from the so-called "state security" laws and decrees tend to prevent full rights of expression and writing or broadcasting the facts as they are - by "calling a spade a spade". 2) Lack of adequate remuneration and protection for media practitioners by the media managers often lead to suppressing of facts and succumbing to collection of gratification (the notorious brown envelope syndrome) in order for the reporters to have their ends met or pay for transportation and facilities for sending their stories. 3) Crossing the interests of media owners or proprietors is another problem whereby executives of government owned media prefer to have their lead story carrying big portrait of the governor or president on the TV screen or front page of Newspaper in order to maintain their position in office. On the other hand, private media owners often have governors, ministers and commissioners friends, at which the helpless reporter willing to report facts or expose an act of dishonesty committed by any of these people could not have his story published or aired because it crosses their (media owners) personal interests. As regards to this, Oduyela S. 1996, pointed out - "Ogbeni Lanre had recently approached an editor of one of the new generation Newspapers in Lagos on his article on Mr. Gbenga Daniel, governor of Ogun state; the editor out rightly told Ogeni Lanre that he would not publish the article because Gbenga Daniel is his friend" Odulaye went further thus - "Journalism in Nigeria has now shifted from its position as the watchdog to collaborator in killing of a nation through misinformation and covering up for dishonest public office holders. It is no more a news that editors and publishers call ministers and governors to inform them of stories about them and the possibility of killing it". 4) Lack of self censorship is also a problem militating against objective and developmental output by Nigerian media. The media are seen as good in criticizing others but scarcely do they criticize themselves in terns of observing the code of ethics of the profession. While a section of the media engages in bitter criticism and harassment of those in position of power to earn their recognition, others stoop down to paying cheap lip service to the authorities that be with a view to gain gratifications. It could be said that while the former case could fetch charges of defamation in the court of law, the later could expose the practitioner to ridicule and debasement. CONCLUSION It should be understood the relevance of media in almost all spheres of human endeavour cannot be overemphasized, more so in the area of National Development, as equally reasoned by organizers of this discussion forum, LEAP Africa . Also the exigent need for good governance, responsible and accountable leadership goes hand in hand with the need for active role of strong and equally disciplined media towards enlightening, mobilizing and sensitizing both the public and the stakeholders in this concern. It should also be understood the impossibility of having totally unbiased media, because even in the developed European countries, media were seen for conducting opinion polls or making comments that favour certain political parties or candidates. However, the conscience of the media itself needs reorientation to shed off characteristics of the ravaging societal malaise which in some ways, affect the media themselves. In relation to this, Sogolo G. 1995 pointed out "The role of information in our National Development is no longer a matter of dispute. And as we have argued, information is useful if only it is properly disseminated" Sogolo further stated - "In a plural and diverse society such as Nigeria, we need an information order built on cordial relationship between the state and the media, between leadership and follower ship, between the elite and the people at the grassroots level. In all this, the media have an important role to play, always taking into consideration the socio cultural conditions under which they operate, but without loosing sight of the universal commitments of the profession. ( Full Answer )
the roles of print media is to inform the unprivileged,provide easy access to info to everyone and develop better societies
Media can be stated as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated. It actaully inlcludes broadcasting and narrowcasting medium such as newspapers, magazines etc. Media plays a very significant role in providing information …to us.Its main idea is to spread education among people on the latest happenings and to connect the people from differet parts of the world. ( Full Answer )
There are six roles to responsible media. These include theinformative role, educative role, platform role, publicity role,adversarial role, and advocacy rule.
Social networks reach nearly every imaginable demographic. Online advertisers and marketers are very aware of the power of social media. Social media and online marketing do make a great combination, there is a distinct difference between correlation and causation.
1.gatekeeper: influences what subjects became national political issues and for how long. 2. scorekeeper: tracks political reputations and cadidates 3. watchdog: investigates personalities and expose scandals.
it is very important in india because mefia is a main link between general people and government
media is of various use in our life. althoug it has given a special position in a democratic india
in democratic country such as India role of media is very important because there is politics and many more things that media can reach to us, but role of media is also important for undemocratic country because if there is no democracy ,but there are so many things that common people cannot know wi…thout media ,so media is also important for undemocratic country. ( Full Answer )
Media has different forms. Whether mass media, print, digital or OOH (Out Of Home), all are considered as effective ones as far as advertising is concerned. The main theme is to knock all the consumer touch points so that he/she will be able to recall your product at the time of purchase. POS (Point… of Sales) branding also played a key role in retaining the information you have provided to the consumers through media. ( Full Answer )
\n. i cant remember one of the but they are gate keepers, spotlight, and talent scout / campaign.
it gives us the news of political issues and transfer the messagefrom strugglers and movementers to the leader of the particularstate