That would be 'Alliteration'.
That would be the literary term, Assonance.
The word "sunrise" has the same beginning sound as the word "Sunday."
rip
rip
The word "magenta" has the same beginning sound as "mother."
Thistle.
tea
Image
"Branch" is another verb that shares the same beginning sound with the word "balance."
Some words with the same beginning sound as 'continue' are: continent, content, contend, continue, and contiguous.
This is known as anaphora, a rhetorical device where a word or phrase is repeated at the beginning of successive clauses or sentences.
The word "sugar" has a beginning sound that is sweet.