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The size of a web page depends on the contents of the page. The page designer should consider the length of time that the page will take to download for the average user. A page of text can vary between 1 kilobyte and 20 kilobytes. The guidelines for Wikipedia, for example, suggest that if a page is larger than 30 kilobytes then it should be considered for splitting into smaller pages. A Wikipedia article larger than 60 kilobytes will almost certainly require splitting into smaller articles to make it usable for people who have slow connection speeds. The greatest factor on the size of pages are pictures. These can add a lot to the size of the page. By using compression techniques pictures can be made smaller without the loss of too much quality - a picture that was 500 Kilobytes can be compressed to a 40 kilobyte or less JPEG image.

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