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What is the stuck in the middle firm?

Updated: 10/23/2022
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15y ago

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Typically a firm can obtain a competitive advantage by two ways : Either a cost advantage ( meaning selling a product at a lower cost) or by a differentiation strategy (meaning having features and capabilities that are unique and can therefore be charged at a slightly higher price) . Its quite straight forward to see what stuck in the middle means now .

A firm stuck in the middle is one that tries to implement both strategies i.e a low cost and a unique feature . Creation of this unique feature is of a cost to the company and therefore such a company will lose profitability.

The theory was first proposed by Michael Porter .

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Q: What is the stuck in the middle firm?
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