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This sounds like an arrangement similar to Best Western where each member hotel is individually owned and operated but gains from being part of an umbrella organisation with shared identity, advertising and branding along with savings from economies of scale. Care needs to be taken to establish and maintain very high standards of operation with the ultimate sanction being the removal of membership and rights to the use of the brand to hotels not maintaining those standards.

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Q: What is the summary of parent company with individual subsidiary owning each hotel?
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