What is the value of a 270 Sears Model 53 rifle in mint condition with a hand crafted design in the stock that matches a leather Apache brand case?
It was made by Winchester and is their Model 70. Unfortunately, there is not much interest in Winchesters "private branded" products and could be worth only half as much as a Winchester branded rifle. You should take it to a Cabela's "gunroom" and have them look at it but don't get your hopes up. Unless it is a flawless custom stock by a known (or really talented) gunsmith, it will not turn their heads, or anyone elses.