Face value unless it's crisp and uncirculated.
The serial number hardly ever matters to a bill's value. The only ones that are of interest are ones that are very low; e.g. 00000002, or follow a pattern such as 12345678 or 12344321.
The 1963-D Franklin half dollar is the highest mintage of the series, most are valued for the silver at about $6.00.
The US printed both $2 and $5 bills with red seals in the 1963 series. Please see the questions "What is the value of a 1963 US 2 dollar bill?" and "What is the value of a 1963 US 5 dollar bill?" for more information.
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Please post a new, separate question with the bill's denomination.More information may be available at the following questions:"What is the value of a 1963 US 1 dollar bill?""What is the value of a 1963 US 5 dollar bill with a green seal?""What is the value of a 1963 US 10 dollar bill?""What is the value of a 1963 US 20 dollar bill?"
The 1963 series of US $2 bills had only 2 series types, plain and A. Please see the Related Question for more information.
One dollar.
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As of 07/2010 a circulated 1963 US $10 bill retails for about $15 regardless of series letter. Uncirculated ones sell for about $25.
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Please check your bill again. "A" is the highest series letter for 1963 $10 bills. You may be looking at the Federal Reserve District letter instead; the series letter if any is next to the date. You can also check the question "What is the value of a 1963 US 10 dollar bill?" for more information.
Unless it's in like-new condition, face value only.