Wikipedia defines marketing as:"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." I would describe it as the steps and functions that go into a product:
Distribution: Involves deciding where and to whom products need to be solid in order to reach the final users.
Financing: Getting the money that is necessary to pay for the operation of a business.
Marketing Information Management: Most of the information is obtained through marketing research
Pricing: Decisions dictate how much to charge for goods and services in order to maximize profits.
Product/Service Management: Obtaining, developing maintain, and improving a product or a product mix in response to market opportunities.
Promotion: Communicating with potential customers to inform, persuade, or remind them about a business's products makes up promotion.
Selling: Provides customers with goods and services they want.
what is a marketing director?
Explanation should include the marketing functions and their application to business operations.
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Shopper marketing is to enable the particular brand to achieve its target, whereas Trade marketing is to enable the dealers to achieve their target.
logistical functions
Marketing functions for macros cannot be shifted or shared. They must all be processed by someone and none can be left out.
physical functions of marketing refers to storage and movement of physical products. It creates place and time utility. It involves two major functions: a. Transportation b. Warehousing.
The following companies gives advice about trade marketing: Glass Door, UNZCO, Alicorp, Fronter A House, Cypress Media, Forbes, The Trade Show Network, The Trade Show Marketing Advice, to name a few.
Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. The various tools of trade marketing includes the internet, electronic and print media just but to mention a few.
One can find detailed information about trade show marketing online from sites such as Marketo, PR Newswire, Exhibitor Online, Trade Show Marketing Advice and Business Week.
Empire Marketing Board. has written: 'Production and Trade of Australia' 'Production and Trade of Southern Rhodesia' 'Production and Trade of British Malaya'
The universal functions of marketing are: 1. Buying 2. Selling 3. Marketing Jobs, Research 4. Transportation 5. Storage 6. Standardization & Grading 7. Financing 8. Risk