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What is web-centric metrics?

Updated: 12/10/2022
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11y ago

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n Unique visitors - the number of unique visitors to your sites in a given time. This is commonly used by Nielsen/Net ratings to rank the most popular Web sites.

n Total hits - number of visits to your website, many of which may be by the same visitor

n Page exposures - average number of page exposures to an individual visitor

n Conversion rate - percentage of potential customers who visit your site who actually buy something

n Click-through - count of the number of people who visit a site, click on an ad, and are taken to the site of the advertiser.

n Cost-per-thousand (CPM) - sales dollars generated per dollar of advertising. This is commonly used to make the case for spending money to appear on a search engine

n Abandoned registrations - number of visitors who start the process of completing a registration page and then abandon the activity

n Abandoned shopping carts - the number of visitors who create a shopping cart and start shopping and then abandon the activity before paying for the merchandise.

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