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The main role of a financial manager in a firm is to make all financing and investment decisions.
Financing decisions canvas how to finance business ventures, whether it be done by issuing new equity or bonds or through the company's retained earnings.
Investment decisions are those made on where and how to allocate funds the company has earned in profits, so that the money may generate a rate of return rather than sit idle.
Typically the financial manager is concerned with the "time value of money" therefore they employ present value techniques in order to find the value of a dollar today versus a dollar in the future; this affects financing and investment decisions immensely since these decisions are all made at time period n=0.
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