Not an expert on their story, but they definitely set out to differentiate themselves from the generic ice cream brands. Specifically, I love their unique flavor combinations and branding.
ben and jerrys ben and jerrys
Ice Cream
ben&jerrys
The supermarket
ben and jerrys are just names xxhannahxx
Ben & Jerry's was founded in 1978 in Burlington, Vermont.
?
3,000
Ben Cohen and Jerry Greenwood were poor and had nothing at all.
Bovinity Divinity
Vanilla
1978