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What mass marketing techniques did Asa Candler adopt to promote Coca-Cola?
EncofBizandFinance
His initial mass-marketing efforts focused on an extensive national advertising campaign. As product recognition grew, he established a network of bottling operations throughout the county
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∙ 13y ago
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As the story goes...A Philadelphia pharmacist named Asa Candler invented the coupon in 1895. Candler bought the Coca-Cola company from the original inventor Dr. John Pemberton, an Atlanta pharmacist. Candler placed coupons in newspaper for a free Coke from any fountain - to help promote the new soft drink.Save more! Coupons, Promo's & Deals at http://www.SavingsGala.comAsa Candler invented the coupon in 1895
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