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Depends on what you mean by "medium." For instance, that term can refer to the material that holds a pigment, so one answer would be red paint. So many barns were painted red because red paint was cheaper than any other color.

"Medium" is also the singluar of "media," as in "news media"; here the answer might be newspapers, because they once cost only a cent. Or it might be television because TV news is essentially free (once you buy the set).

Or it could refer to "medium of transportation," in which case the answer might be "the streetcar" or "the paddleboat."

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Q: What medium became popular based on its affordibility?
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