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THE CORE PRODUCT GROUPS ARE
-beauty care
-household care
-health and wellness care.
THE PERSONALITY TRAITS ARE

1.EMPTIONAL STABILITY
-warm
-assertive
-positive emotion.
-gregariousness.
-----------------------------------
2.OPENNESS TO EXPERIENCE
-aesthetics
-feelings
-action oriented
-value
--------------------------------------------
3.AGREEABLE
-trust
-modest
-straight forward
-compliant
-----------------------------------------------
4.CONSCIENTIOUSNESS
-competent.
-achievement oriented
-self discipline
-deliberate.

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Q: What personality traits do you believe many of the consumers who buy and try products found on the Procter grumble website might share in common?
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