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What reasons were given to explain the growth of imc plans and their importance?
Wiki User
∙ 13y ago
IMC as the planning and execution of all types of advertising-like and promotion-like messages selected for a brand, service, or company, in order to meet a common set of communication objectives, or more particularly, to support a single 'positioning '. We believe strongly that the key to IMC is planning, and the ability is to deliver a consistent message.
From: distpub.com
Wiki User
∙ 13y ago
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