Northwestern University, BA, 1973; MBA, 1975
After graduating, Conant considered playing professional tennis but instead went to graduate school
American
www.campbellsoupcompany.com
Campbell Soup Company
DeNitto, Emily, "Doug Conant Nabisco Cookies," Advertising Age, July 4, 1994, S16. "Douglas Conant: In the Soup," BusinessWeek, January 22, 2001, p. 46.
President, chief executive officer, and director, Campbell Soup Company
Conant was in charge of Fleischmann brand margarines and spreads, Blue Bonnet margarines and spreads, and EggBeaters (an egg substitute).
President, chief executive officer, and director, Campbell Soup Company
In 2001 Conant was hired by the Campbell Soup Company as its president and CEO and was named a director of the company.
he held a number of positions in marketing, strategy, and product management, primarily for food products.
Campbell Soup Company, 1 Campbell Place, Camden, New Jersey 08103-1799
One reason for Conant's success was his use of a cross-functional team approach to branding. By using people of different backgrounds, he was able to develop new products and integrate ways to market them.