It must be generic and appealing so user can routed towards your website, incorporating the whole theme for that it is meant.
The slogan for the Business Finder website is "Any product, any service, anywhere", which is a very appropriate slogan as you can find almost any product or service anywhere in the world.
Federal Express
I believe that product to be V-8
Hot Lips for hire
Not sure
fresh
service par excellence
United Airlines used this slogan in the past.
A slogan should be catchy, informative about the product/company and memorable. Slogan's are often fun too or use a play on words. So generally speaking a slogan wouldn't normally include brackets, but they could here's an example:Slogan for "KT" climbing supplies: "Trust anyone with your ropes...? (KnoT!)"
Branding is the method used by the company which produced the product to bring it to the attention of the public. They use symbols such as a name, a logo, a slogan or a pattern.
A jingle is a memorable slogan which helps a person remember a product or service by an oral or written way. Example: Your listening Your listening to 92.1 FM
7 up