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Cultural insensitivity can harm translate into lost businesses for companies. Whenever a group is treated insensitively it could lead to a loss of profits from the group and equal rights activists.

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9y ago
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9y ago

When businesses are sensitive to the needs of the cultures they do business with, some people will stop purchasing their goods because they will make poor decisions about their market. Many companies incorporate sensitivity seminars to avoid this.

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11y ago

Ask Maria Hernandez, she like to paste and copy her answers from the web to her discussions boards. She's goes to school at IWU.

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Q: What sort of cultural insensitivity do you think is referred to and how might that translate into lost business?
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