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Attempts to change the way the work is done occur most often with peers

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7y ago
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1d ago

Influence objectives define the desired outcomes in terms of changing attitudes, beliefs, or behaviors of the target audience. These objectives guide communication strategies to achieve specific goals, such as raising awareness, shaping perceptions, or promoting action. Effective influence objectives are specific, measurable, achievable, relevant, and time-bound (SMART).

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Q: What statement about influence objectives is most accurate?
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