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The motivaton of using social media in business is because many businesses have begun to realize that their customers are on social media sites e.g facebook, twitter, pinterest etc. It makes good business sense to be where their customers are so that they can communicate and market to them. Using social media in business has been shown to be a good ROI - that is return on investment. It is not a waste of time but an effective business tool in which the business reaps financial rewards. As social media becomes more prevalent in society for business, more and more businesses are finally realizing that WEBINARS are even a greater and effective tool in social media. This is because even though it is the same as other social media tools e.g facebook in connecting with customers, webinars go further in ENGAGING and BUILDING RELATIONSHIPS since businesses can connect even more with multiples of people at the same time AND customers feel they know them more since they can hear them, and in live webinars, ask questions during the presentation. This has become a very lucrative tool for business in promoting their business, product or service. If you want to know more about how to use WEBINARS as a more effective social media tool in business, you can register for a FREE webinar at www. what-is-a-webinar.com

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