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The travel industry has taken to bloggers quite well. The reason is that travel is a very personal thing. Bloggers write from a personal angle and their content speaks directly to travelers. When Expedia or Travelocity marketers write content, it usually tends to be high level and they talk about the well know tourist locations. Bloggers do the opposite.

Marketers in the travel industry should learn from bloggers as it's a growing trend.

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