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Small businesses are much more successfull when they employ targeted advertising - leaving literature about their business in places where people will have use of the services they offers. Word of mouth works well with small businesses - workers themselves can build up a small pool of clientele which then grows as clients recommend the business. Moreover, using this method works well with promotions to new clients about joining mailing lists so that they can be reached easier. A good and professional website is also an essential marketing tool, as this means that when clients come in, they trust the business as with many small businesses, people do not know whether they are reliable or not.

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Q: What types of advertising are most successful for small businesses?
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