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What was the cola wars about?

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Anonymous

15y ago
Updated: 8/17/2019

It is a sort of cold war targeting television advertisements and marketing campaigns in 80's and 90's between them.

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Wiki User

15y ago

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Who won the Cola Wars?

Coca Cola


Who are the biggest competitors of Coca-Cola?

Pepsi, according to Wikipedia's "Cola Wars".


What are the 'Cola Wars'?

From my understanding, the Cola Wars are about 2 major Cola producers, which are Pepsi Co and Coca Cola. Both of these 2 companies are dominant sellers in the Cola industry, hence the term Cola Wars. The term Cola War, means that any attempt by one company to reduce price or increase market share, will motivate another company to do the same or at least to 'react'. You can see these in real life as well. Sometimes, Pepsi will introduce new bottle designs or venture into other area, like mineral waters, or sports drink. And Coca Cola will eventually also create new bottle designs and diversify into other areas. This term Cola Wars are most often studied in one topic in Economics, called Market Structure, where you study Oligopolistic Market Structures. ( this is what I studied when I was in college ). Hope this helps (cheong@bgymail.gd.cn)


Who was General Thomas J Jackson?

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When was Cola Cola jazz created?

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Why did Billy Joel include the cola wars in we didn't start the fire?

Billy Joel included the "cola wars" in "We Didn't Start the Fire" to highlight the cultural and commercial competition between Coca-Cola and Pepsi during the 1980s. This reference serves as an example of the trivial yet pervasive aspects of American life during that era, reflecting the broader theme of societal changes and events that shaped history. By juxtaposing significant historical moments with such commercial rivalries, Joel emphasizes that both monumental and mundane events are part of the ongoing narrative of human experience.


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Is cola a substance?

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Where is the head office of Cola Cola?

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Who are coca cola's competitors?

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What caused the Cola wars?

The Cola Wars were primarily driven by intense competition between The Coca-Cola Company and PepsiCo for market share in the soft drink industry. Key factors included aggressive marketing strategies, product innovation, and promotional campaigns, such as Pepsi's "Pepsi Challenge," which encouraged consumers to compare the taste of both brands. The rivalry escalated in the 1980s and 1990s as both companies sought to outdo each other with celebrity endorsements and sponsorships, capturing the attention of consumers and driving sales. Ultimately, this competitive landscape transformed the soft drink market and influenced consumer preferences significantly.