capturing 15 percent of the world vehicle market by 2010 and dethroning GM
Toyota Motor Corporation
Fujio Cho
Toyota Motor Corporation, 1 Toyota-cho, Toyota, Aichi 471, Japan
Bearing a degree in law, he had joined Toyota in 1960 and quickly became one of the company's top production experts.
In 1999 Okuda retired, and Cho became the second consecutive nonfamily Toyota president.
The company was regarded as an outstanding corporate citizen, and in 2002 Cho was awarded an honorary doctorate in engineering by the University of Kentucky.
President and chief executive officer, Toyota Motor Corporation
Dr. Taiichi Ohno, who would dramatically change the destinies of both Cho and Toyota.
Fujio Cho was born on 1937-02-02.
general manager of Toyota Motor Manufacturing USA. When the company decided to open its first North American plant in Georgetown, Kentucky, Cho was sent to America to manage it.
No sooner did Cho return to Japan than he was introduced to his next mentor, the new Toyota president Hiroshi Okuda.
From Okuda, Cho would learn that cars needed to be designed more quickly and with more freedom given to the designers at the production stage. Toyota was too centralized a company