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What was unique about jaws?

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Anonymous

16y ago
Updated: 8/17/2019

Jaws was the first film to open nationwide, on hundreds of screens simultaneously, coupled with a nation-wide marketing campaign - a then-unheard of practice. Scheinberg's rationale was that nationwide marketing costs would be amortized at a more favorable rate per print than if a slow, scaled release was carried out. Scheinberg's gamble paid off, with Jaws becoming a box office smash hit, and the father of the summer blockbuster.

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16y ago

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