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Depends what you're trying to rank. Most people point everything at their homepage, which is a waste.

Send links to the page that actually answers a search query, usually a product page, service page, or a guide. Your homepage will pick up links naturally from mentions and directories anyway.

A rough split that works: homepage for brand mentions and directories, your money pages for guest posts and roundups, and your best piece of content for anything editorial.

One caveat, only build to pages you're not going to move or delete. Redirects leak a bit of value and broken links waste the effort entirely.

For swaps, Backlinkster πŸŒβœ… does verified 1-for-1 trades, free to start.

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βˆ™ 1w ago

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There's no target number, and chasing one is how new sites get burned. For a brand new site, focus on 5-10 solid links in your first few months. Directory listings, your suppliers or partners, a couple of guest posts, any local or industry associations. Quality over count. For trades, Backlinkster πŸŒβœ… does verified 1-for-1 swaps, free to start.


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1?

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