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I watched a Nightline program about 10 years ago about a company named IDEO in Palo Alto California that redesigns stuff. A summary of their work can be found here:

http://www.ideo.com/work/item/shopping-cart-concept/

The crew followed the creative process and the implementation of a redesigned shopping carts. Keep in mind that the drawbacks of the current design are: it can reach a speed of 35 mph in a high wind (I witnessed this occurrence several years ago), and is difficult to steer and manuveure through congested aisle, has parts that can pinch a child, either in the approved seat or as many parents do, in the underneath of the cart, and is stolen alot.
The redesign that worked replaced the steel cart with a composite materials bare frame. Individual baskets replace one big basket. Each basket resemble the baskets used by stores know. The shopper parks the cart, carries the basket down the aisle, collects the stuff and returns it to the cart. Professional shoppers (and myself) use this method of shopping.
Checkout is a breeze. the items are placed in plastic bags, which are hung on hooks on the frame. the cart is wheeled outside, the bags placed in the vehicle, and the cart placed in the storage area. If a cart is left out in a high wind, there is not much that it can use to catch it and speed across the parking lot.

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15y ago

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