answersLogoWhite

0

When a firm attempts to increase sales by selling its existing products in new markets, this strategy is known as market development. It involves identifying and targeting new customer segments or geographical areas to expand the reach of the current product offerings. This approach can help leverage existing brand equity and customer loyalty while opening up new revenue streams.

User Avatar

AnswerBot

1mo ago

What else can I help you with?

Related Questions

How farms depend on cities?

To get money buy selling products to markets


How can a business increase its marginal revenue?

A business can increase its marginal revenue by either increasing the price of its products or by selling more units of its products. This can be achieved through effective marketing strategies, improving product quality, expanding into new markets, or offering discounts and promotions to attract more customers.


How does Exporting work?

With exporting, firms enter international markets by selling products internationally through the use of middlemen


How did the invention of the steam ship help to improve the American economy in the north and south?

Increased selling products to markets, and traders.


What is selling products to another country called?

Selling products to another country is called exporting. This process involves a business or individual selling goods or services produced in one country to customers or businesses in another country. Exporting can help companies expand their markets, increase sales, and diversify their customer base. It often requires knowledge of international trade regulations, tariffs, and logistics.


What is an intensive growth strategy?

It is a strategy of "aggregation" or expansion under which growth is achieved by expanding the scale of operations.This strategy involves expansion of firm's product range and market. Three alternative strategies in this regard are as follows:(a) Market Penetration: This strategy aims to seek increased sales of the present products in the present markets through more aggressive promotion and distribution. The firms tries to penetrate deeper into the market to increase its market share. More money is spent on advertising and sale promotion to increase sale volume.(b) Market Development: This strategy aims to increase sales volume by selling the present products into new markets. For example, Pepsi Cola has achieved growth by capturing foreign markets. The existing product is pushed into new markets by changing its packaging, or band name, etc.(c) Product Development: Under this strategy, a business seeks to grow by developing improved products for the present markets. The current product may be replaced or the new products may be introduced in addition to the existing products. The introduction of "Colgate-gel" by Colgate-Palmolive (India) Ltd. is an example in this regard.To sum up, the intensive growth strategy involves the internal growth of the concern within its existing corporate structure. It is also known as growth through aggregation. The management of a firm may decide to grow through expansion of scale of operations in order to attain optimum size. The firm will achieve many economies in purchasing, production, financing, marketing and management.


Why did farmers destroy their products instead of selling the for a low price during the great depression?

To reduce supply/increase demand but with fewer products available, and thereby try to increase prices.


Is safeway selling some of its genuardi markets to weis markets?

yes


Do input or factor markets consumers purchase products?

Consumers typically purchase products in output or goods markets, where finished goods and services are sold. Input or factor markets, on the other hand, involve the buying and selling of factors of production, such as labor, land, and capital, which businesses use to create goods and services. Therefore, consumers are not directly involved in purchasing in factor markets; their role is primarily in the output markets.


Are used conference tables sold at flea markets?

I have been unable to locate any used conference tables at flea markets but i have found a large number of websites selling such products. One such website is: www.business.com


What is the advantage of buying and selling overseas securities?

ramifications of global markets for the U.S. securities industry include the potential for a broadened role in world financial markets, more investment alternatives and financial products, greater access to capital


How do pharmacists earn money in Australia?

By Selling Products By Selling Products