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The author is using ethos, one of Aristotle's modes of persuasion. Ethos involves establishing credibility and trust with the audience through displaying the author’s character, knowledge, and expertise on the topic.

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Q: When an author attempts to gain the audience's personal trust what rhetorical device is the author using?
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What illustrates the rhetorical element ethos?

An author's credibility, expertise, or trustworthiness can illustrate the rhetorical element ethos. This can be conveyed through qualifications, experience, or a sincere tone that establishes the author as believable and worth listening to.

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