The author is using ethos, one of Aristotle's modes of persuasion. Ethos involves establishing credibility and trust with the audience through displaying the author’s character, knowledge, and expertise on the topic.
According to the Florida Virtual School, "Attitude is the author's personal view or outlook toward a subject. This attitude often determines the way an author approaches the content of his writing."
G. P. Mohrmann has written: 'Explorations in rhetorical criticism' -- subject- s -: Rhetorical criticism
Richard Butsch has written: 'For Fun and Profit' 'The making of American audiences' -- subject(s): Performing arts, Radio audiences, Audiences, Television viewers
A Rhetorical Question.
Robert H. Wicks has written: 'Understanding audiences' -- subject(s): Audiences, Mass media
Glen Carman has written: 'Rhetorical conquests'
Krista Ratcliffe has written: 'Rhetorical listening'
text, reader, author, constraints, and exigency
Pathos -Apex
ANNETTE HILL has written: 'REALITY TV: AUDIENCES AND POPULAR FACTUAL TELEVISION' 'RESTYLING FACTUAL TV: AUDIENCES AND NEWS, DOCUMENTARY AND REALITY GENRES'
KAREN ROSS has written: 'MEDIA AND AUDIENCES: NEW PERSPECTIVES'
Christopher Kondratowicz has written: 'An analysis of rhetorical devices in the mass media'