She did not actually invent mascara, Eugene Rimmel did. But she did improve it in 1957 to make it less messy and closer to the mascara we have now-a-days.
She invented mascara with a wand type applicator as we know it today. Prior to that, mascara made in a hard cake form which was applied by using a small, wet, toothbrush type brush. Decades after the mascara wand was invented, a tiny toothpaste type tube of mascara was introduced which was squeezed onto the small toothbrush type brush. But it did not do well because women were always left with a dirty brush and often lost the cap to close the tube. Hence today we still use the tube type that Helena Rubenstein invented.
Helena Rubenstein
Chaza Rubinsteinaccording to:http://yellowmagpie.com/helena-rubinstein-about
Eugene Rimmel invented the first mascara in the late 19th century. A more modern mascara was invented by T.L. Williams in 1913, and it was a cake like substance. The mascara that we see today was invented by Helena Rubenstein.
Sir William Dobell (Australian, although born in England).
august 27,1920
Yes. It came in a green squeezy bottle, smelt lovely and was made by Helena Rubenstein.
They invented the WordStar word processor. A very popular software in the 70's and 80's.
Bam Rubenstein's birth name is Lee Rubenstein.
Simon Rubenstein's birth name is Simon Michael Rubenstein.
Mascara is a cosmetic that is commonly used to define, lengthen, thicken, color or curl the eyelashes in order to emphasize the eyes. It has been used for a variety of purposes throughout over 600 years, and it has undergone many changes during this time. Mascara was first used in Ancient Egypt by both men and women. It was made out of water, honey, kohl, and crocodile dung and applied with bone and ivory. The mixture was used to line the eyes to deepen the lashes and ward off evil spirits. The Egyptians believed the eyes were the window to the soul, and they were concealed with mascara to keep away bad energy and evil spirits. During the Victorian era in the 1830s, the use of mascara was revived by women who had elaborate beautification rituals. The women often made mascaras out of ashes and elderberry. These concoctions were applied directly to the lashes. Mascara served no purpose other than purely cosmetic use during this time of vanity, as many women spent hours each day to make themselves look beautiful. In the nineteenth century, chemist Eugene Rimmel used petroleum jelly to develop a form of mascara. His name became synonymous with the cosmetic, and today the Portugese, Italian, Spanish, Greek, Dutch, Romanian, Turkish, and Persian word for mascara is still rimmel. T.L. Williams invented a similar substance for his sister Maybel in 1913. He began to sell his cosmetic through a mail-order business in 1917. This business evolved in the company now known as Maybelline. The application of mascara was still rather messy, but developments continued and led to a number of improvements. Elizabeth Arden and Helena Rubenstein launched cosmetic lines in Paris in the early 1900s. The rivalry between Arden and Rubenstein spurred innovative ideas. In 1957, Rubenstein created a cream mascara with a lotion base. It was packaged in a tube and the mascara was squeezed onto a brush for easier application. This led to the development of the modern day mascara brush and created a booming market for this cosmetic.
Jay Rubenstein was born in 1967.