Hulü Guang died in 572.
Huo Guang died in -68.
Sima Guang died in 1086.
Guang Qin died in 1986.
Ren Guang died in 1941.
Guang Bai died on August 27, 1999, in Kuala Lumpur, Malaysia of colorectal cancer.
Objectives of HUL
Marketing Mix Strategy of HUL (4Ps) Product Strategy HUL offers wide product range across daily-use categories: Food: Maggi, Kissan, Knorr, Bru, Lipton Personal Care: Lux, Lifebuoy, Dove, Sunsilk, Clinic Plus, Pond’s Home Care: Surf Excel, Rin, Vim, Comfort Ayurvedic/Natural: Ayush, Indulekha Focus: Quality + innovation + mass + premium both Price Strategy Penetration pricing → For mass products (Lux, Rin, Lifebuoy) Premium pricing → For premium brands (Dove, Tresemme, Indulekha) Small sachet pricing → ₹1–₹10 packs for rural & low-income buyers Focus: Affordable + premium both 3Place (Distribution) Strategy Strong distribution network: 8+ million retail outlets Urban + Rural reach Modern trade + E-commerce: Amazon, Flipkart, Blinkit, Zepto, BigBasket Project Shakti: Rural women entrepreneurs as distributors Focus: Maximum availability everywhere 4Promotion Strategy TV + Digital + Print + Outdoor ads Celebrity endorsements High emotional storytelling ads (Surf Excel, Lifebuoy, Dove) Heavy digital + influencer marketing Focus: Emotion + trust + brand recall Summary (In One Line) HUL’s marketing mix strategy = Strong brands + affordable pricing + massive distribution + emotional advertising
HUL means HULSOOR
Hul Jharkhand Party was created in 1968.
Lu Gwei-djen died in 1991.
Guang Yao has written: 'Yao Guang ji'
actually HUL is merger of Indian and Britain companies based in India