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in 1931 The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen's work had portrayed him.

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11y ago
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15y ago

I believe it was 1958, but I'm not 100% 4 sure

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13y ago

way back in the early 20's-30's

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15y ago

coca cola

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Q: When did coca cola adopt the Santa Claus figure for a winter advertising promotion?
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