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Explain a market or market category where the selling concept is still the most popular marketing management orientation?
can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?
Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?
chudi tumak
What is the most common way firms differentiate between consumer group?
based on age and gender
What is the evolution of the marketing concept?
The production concept prevailed from the time of the industrial revolution until the early 1950's. The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products. The key questions that a firm would ask before producing a product were: * Can we produce the product? * Can we produce enough of it? At the time, the production concept worked fairly well because the goods that were produced were largely those of basic necessity and there was a relatively high level of unfulfilled demand. Virtually everything that could be produced was sold easily by a sales team whose job it was simply to execute transactions at a price determined by the cost of production. The production concept prevailed into the late 1920's. == By the early 1960's however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the sales concept (or selling concept), under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were: * Can we sell the product? * Can we charge enough for it? The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction. Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. Even today, many people use the word "marketing" when they really mean sales.The Product (orientation) concept 1970s till 1980s focus was the product and the effectiveness the development and research was at the forth front because of changed needs it was important to produce the right things and to be innovative. that means that the best product wins, which means getting the most sales.== After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. With increased discretionary income, customers could afford to be selective and buy only those products that precisely met their changing needs, and these needs were not immediately obvious. The key questions became: * What do customers want? * Can we develop it while they still want it? * How can we keep our customers satisfied? In response to these discerning customers, firms began to adopt the marketing concept, which involves: * Focusing on customer needs before developing the product * Aligning all functions of the company to focus on those needs * Realizing a profit by successfully satisfying customer needs over the long-term When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. Often these departments were sales departments with expanded responsibilities. While this expanded sales department structure can be found in some companies today, many firms have structured themselves into marketing organizations having a company-wide customer focus. Since the entire organization exists to satisfy customer needs, nobody can neglect a customer issue by declaring it a "marketing problem" - everybody must be concerned with customer satisfaction. The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mixcopied von http://www.netmba.com/marketing/concept/ jedoch veränderungen von mirhoffe das hilft dem nächste der auf diese seite klickt weiter
How should a franchise build its brand?
most franchisors are selling machines-- they are not as focused on building their brand - they would rather sell franhcises.. to truly buid a string franchise concept- the brand must focus on fixed industry content to attract those they want in their brand..
Example of the selling concept in marketing?
a political party may campaign aggressively to win an election. Heavy advertising, numerous speeches and door to door visits may be used to promote its candidate while hiding their flaws. After winning the party may take a sales oriented view by trying to get its citizens to accept its policies rather than to find out what voters really want. Most firms practice the selling concept when they have overcapacity. Their aim is to sell what they make rather than make what the market wants.
Explain a market or market category where the selling concept is still the most popular marketing management orientation?
can you name a market or market catagory where the selling concept is most still the most popular marketing management orientation?
Can you name a market or market category where The Selling Concept is still the most popular marketing management orientation?
chudi tumak
Explain why Net Present Value method is more famous academically while Internal Rate of Return method of evaluating investments is applied by most firms in practice?
What is presesent value
Is Nike Selling Concept Or Marketing Concept?
Nike I think has mastered the art of both concepts. They have done great atsupplying a better product then most by listening to their customers needs and wants. At the same time they have blasted our lives with sports stars, movies, clothes, commercials, and radio. Nike has made themselves a part of all American lives. They at this point probably don't have to worry to much about the selling concept because they have done so well with making such a good product, but the selling concept will always be a huge part of how they do business because with sports their product and competitors products are always going to be in the spotlight.
What were the three main abuses that most distressed church reformers?
1. using the practice of laying investiture 2. bishops selling positions in the church-a practice called simony 3. many village priests married and had families
What biological concept strikes you most justify your answer?
gical concept strikes you most?
Do most law firms have elder law attorneys?
If you mean older attorneys, it is highly variable depending on the firm, although most established firms will have at least middle aged attorneys. If you mean attorneys specializing in legislation regarding the elderly, it is unlikely that most firms will have such specialists.
What sector are the most commercial firms found in?
goverment
What is the brand of the most selling cell phone?
Verizon is the most selling brand
The most important math concept?
The most important math concept is the idea of zero.
What are the qualifications of becoming a legal aid?
In the UK, legal assistants do not need a degree but most will have worked in the law profession to some point, such as as a legal secretary. Some law firms will require a degree or that you will have the Legal Practice Course.
