Entasis - company - was created in 1996.
A convex curve in the shaft of a column
"Entasis" refers to the taper of a column.
They did that through entasis, creating an optical illusion. Normally the columns would seem to become narrower higher up when you were looking up at them. Entasis, a little bulging out in the middle of the column segments made the column appear straight and of uniform width.
Entasis is a architectural technique used to create a slight curvature in columns, primarily seen in classical Greek architecture. The primary reason for entasis was to counteract the optical illusion of concavity that straight columns could produce, making them appear visually weaker. This subtle curve enhances the aesthetic appeal and perceived strength of the structure, contributing to a more harmonious and balanced appearance. Additionally, entasis helps to address structural issues by distributing loads more effectively.
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