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Global Strategy Group was created in 1995.

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Differences between multicountry strategy and global strategy?

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What is the difference between global strategy and multidomestic strategy?

Global strategy is based on a strategy implemtion on the assumption of 'one' global village, thus one strategy is implentated for all countries regardless of their socialcultural differences. Multidomestic strategy means companies implement a strategy that is more responding to local needs, values and demands. This usually happens on a regional basis, e.g. Western European countries or Northern part of Europe.