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It was invented in 1975 by the late Nora Italiano, boasts the big wooden sign on her namesake Italiano's water ice stand at 12th and Shunk in South Philadelphia, PA. Nora replaced the "o" in gelato with her last initial to come up with the sometimes-confusing name, according to her daughter, Nancy. The fruity/creamy treat was quickly adopted by Nora's dad's Pop's Italian Ice and other South Philly water iceries and achieved wide popularity in 1992, when the Rita's Water Ice franchise debuted it with frozen custard.

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13y ago

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