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From their website:

We began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland. We called ourselves The White House, and we offered unique, individual collections of fabulous clothing and accessories in shades of white and ivory. It was a special, very personal place...for us and our customers.

And as we grew we made sure each new boutique would be just as special. Expanding on our original theme, we opened Black Market in 1995, and in 1997 we combined our boutiques into one concept, and White House Black Market was born.

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Q: Where did White House Black Market get its name from?
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