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The first widespread use of motivational posters began during the world wars and were placed on buildings in high foot traffic areas by postal workers

Motivational posters were a way to spread hope and inspire national pride during dark times when communication was sometimes scarce and it often took time to spread details of current news

One of the most famous early motivational posters was spread by the British government during World War II which simply stated "KEEP CALM and CARRY ON" with a royal crown above it. A constant reminder that while the bombs were dropping, panic helped no one and if you did not carry on, the war was already lost.

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