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selection of channel :

the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.

the main affecting factors are following..

Organization objectives - If company objective is to have mass appeal and rapid market penetration.

type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.

nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.

existing channel for comparable product- company may chose it's existing channel of distribution for relative product.

buying habit of customers- Understanding consumer needs and criteria for buying

Channel Availability - Channels may not be available

thus these factors puts effect on the selection of channel .

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Q: Which are the Factors affecting the selection of distribution channel?
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Which factors influence the selection of distribution channel?

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