The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
Discuss thee role of physical distribution in marketing
andiyazi
various type of distribution channel
the role of middleman in distribution is to get porduct to consumption unit.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
Discuss thee role of physical distribution in marketing
andiyazi
andiyazi
various type of distribution channel
There are a number of functions of distribution channel marketing. The main use of distribution channel marketing is to provide a link between product and consumer. Other functions include information gathering, promotion, and matching. Negotiations, physical distributions, financing, and risk taking are also functions of some distribution channel marketing. All these functions are necessary for success in any market.
the role of middleman in distribution is to get porduct to consumption unit.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
The channel manager is the one responsible for channel marketing and the method that he/she is using is called a channel. It is done through reselling or distribution of products to the dealers.
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
Under the conventional distribution arrangement a channel member negotiates deals with others that do not result in binding relationships. But, under the vertical arrangement a channel member feels tied to one or more members of the distribution channel.
A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. A marketing channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives by providing and delivering products and/or services that generate profit and increase their customer base. While some businesses can handle all factors and aspects of its own distribution, others require some level of distribution partnership. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision and varies according to the product, service and market.