The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
Discuss thee role of physical distribution in marketing
andiyazi
various type of distribution channel
the role of middleman in distribution is to get porduct to consumption unit.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
Discuss thee role of physical distribution in marketing
andiyazi
andiyazi
various type of distribution channel
There are a number of functions of distribution channel marketing. The main use of distribution channel marketing is to provide a link between product and consumer. Other functions include information gathering, promotion, and matching. Negotiations, physical distributions, financing, and risk taking are also functions of some distribution channel marketing. All these functions are necessary for success in any market.
the role of middleman in distribution is to get porduct to consumption unit.
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
Several factors influence the channel of distribution, including the nature of the product, market characteristics, and the company’s marketing strategy. Product factors, such as perishability and complexity, determine the type of distribution needed. Market characteristics, including consumer preferences and geographic distribution, also dictate the channel choice. Additionally, company resources and goals play a critical role in selecting the most effective distribution strategy.
The channel manager is the one responsible for channel marketing and the method that he/she is using is called a channel. It is done through reselling or distribution of products to the dealers.
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
Under the conventional distribution arrangement a channel member negotiates deals with others that do not result in binding relationships. But, under the vertical arrangement a channel member feels tied to one or more members of the distribution channel.