Several factors influence the channel of distribution, including the nature of the product, market characteristics, and the company’s marketing strategy. Product factors, such as perishability and complexity, determine the type of distribution needed. Market characteristics, including consumer preferences and geographic distribution, also dictate the channel choice. Additionally, company resources and goals play a critical role in selecting the most effective distribution strategy.
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
1)distribution policy 2)characteristics of the product 3)the target customer in view 4)supply characteristics 5)type of middlemen in the field 6)channel competition 7)potential volume of the sale 8)costs of distribution 9)profit expected in the long run
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
need your help to more understand
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
1)distribution policy 2)characteristics of the product 3)the target customer in view 4)supply characteristics 5)type of middlemen in the field 6)channel competition 7)potential volume of the sale 8)costs of distribution 9)profit expected in the long run
Solar power
A distribution channel may be affected by the costs of transport and the costs of remunerating the distributors. A long distribution chain definitely increases the end cost that is passed on to the end user.
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
distribution channel control
Several factors influence the distribution of plants and animals including water and temperature. Additional factors include light, fire, and soil ph.
need your help to more understand
Factors affecting channel choice and management include the target market's characteristics, such as demographics and buying behavior, which influence the preferred purchasing methods. Additionally, the nature of the product, including its complexity and perishability, can dictate the most effective distribution channels. Competitive dynamics and market trends also play a crucial role, as businesses must adapt to the strategies of competitors and shifts in consumer preferences. Finally, the cost of channel operations and the desired level of control over distribution processes are critical considerations in channel management.
wind,water,erosion,weathering
cost nature of the product if its perishable or durable distance