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Which factors influence the selection of distribution channel?
Abrauf
1)distribution policy
2)characteristics of the product
3)the target customer in view
4)supply characteristics
5)type of middlemen in the field
6)channel competition
7)potential volume of the sale
8)costs of distribution
9)profit expected in the long run
Wiki User
∙ 11y ago
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Which are the Factors affecting the selection of distribution channel?
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
What are the factors in selecting distribution channel for a cereal?
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
What are the factors to be considered in channel distribution?
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
What factors should be taken into account in choosing the best distribution channel?
need your help to more understand
What are the factors to be consider while selecting an appropriate channel of distribution?
cost nature of the product if its perishable or durable distance
Which are the Factors affecting the selection of distribution channel?
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
What are three factors that influence the selection of a catering system?
There are many factors that influence the selection of a catering system. One factor is the type of food you want served.
What are the factors in selecting distribution channel for a cereal?
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
What are the factors that influence the distribution of solar radiation?
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Factors affect of distribution channel?
A distribution channel may be affected by the costs of transport and the costs of remunerating the distributors. A long distribution chain definitely increases the end cost that is passed on to the end user.
What are the factors to be considered in channel distribution?
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
What factors influence the global distribution of ecosystems?
I think water,sand and air
Factors influencing world distribution of plants and animals?
Several factors influence the distribution of plants and animals including water and temperature. Additional factors include light, fire, and soil ph.
What are the factors that influence the distribution of plants over earth's surface?
wind,water,erosion,weathering
What factors should be taken into account in choosing the best distribution channel?
need your help to more understand
What factors influence the selection of a material for use in a design?
Cost, durability, and density to name a few.
What are the factors to be consider while selecting an appropriate channel of distribution?
cost nature of the product if its perishable or durable distance
