They are both important, it depends on what part of the company you are examining. However it is the ratio between them that will tell you how successful the company may be. The gross profitmeasures only part of a business, whereas the net profitmeasures the whole business.
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The gross profit tells you the difference between your revenue and your direct costs - that is, the costs of building and selling your product or service. This is an important indicator that measures the efficiency of your company's production and development.
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The net profit tells you how much money is left after deducting all business expenses, including direct costs (above), overhead, indirect payroll, taxes, royalties, interest, etc. This indicates how healthy your business is overall.
net profit
Gross Profit Margin = Gross Profit/Revenues Net Profit Margin = Net Profit/Revenues
Gross and Net profit are virtually the same. They both calculate EBT, earnings before taxes - all overhead and salaries.
[Gross Profit Ratio = (Gross profit / Net sales) × 100]
The Gross Profit Margin = Gross Profit/Revenue*100 regardless of weather the Gross Profit is positive or negative (a loss). Therefor, it is acceptable to have a negative Gross Profit Margin.
Net Income = Sales - Gross profit Gross Profit - Cost of Production = Net Income
It is impossible for net profit to be greater than gross profit. Gross profit is the income made before any expenses. Net profit is less once all expenses have been deducted.
Gross means 'before', net means 'after'. Gross profit = sales - cost of sales Net profit = sales - cost of sales - overheads (e.g. telephone, electricity) So gross profit is before deductions, whereas net profit is after all the deductions.
Net sales - CoGS = Gross Profit Gross Profit - other expenses = Net profit before tax Net profit before tax - tax amount = Net profit after tax
Gross Profit/Net Sales = Gross Profit Margin.
1. Net sales - cost of goods sold = Gross profit Gross profit / Net sales = Gross profit ratio
Gross Margin = (Gross Profit/Sales)*100 Gross Profit = Revenue - Cost of Sales Net Profit = Revenue - Expenses Or in words, the Gross Margin is an expression of the Gross Profit as a percentage of Sales, where the Gross Profit is Sales minus the Cost of Sales. The Net Profit, on the other hand, is Revenue minus ALL Expenses (including cost of sales).