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a process for developing and sustaining a knowledge base of relevant products, services, and technologies.

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12y ago

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Which if the following best describes the purpose of market research?

The purpose of market research is to gather and analyze data about consumers, competitors, and market conditions to inform business decisions. It helps organizations understand customer needs and preferences, identify market trends, and assess the viability of products or services. Ultimately, market research aims to reduce risk and enhance strategic planning by providing insights that guide marketing and operational strategies.


What phase of market research is an ongoing process?

Strategic market research is an ongoing process.


Is the primary element that distinguishes tactical market research from strategic market research?

The level of focus and detail of the research


In what stage of the acquisition cycle should strategic market research be conducted?

Strategic market research is an ongoing process through all phases of the acquisition cycle


What is the primary element that distinguishes tactical market research from strategic market research?

The level of focus and detail of the research


The primary purpose of identifying enabling products services and technologies when performing service-focused strategic market research is?

assess the need to perform strategic market research for the service


Primary purpose of identifying enabling products services and technologies when performing service-focused strategic market research is to?

assess the need to perform strategic market research for the service


What are the two types of market research?

strategic, and technical


What is the difference between strategic and tactical market research?

i don't know rubbish... =)


Strategic market research is performed primarily?

Before definition of a specific requirement


What best describes the immediate objective of evaluating your market research results?

Representatives from the following functions may normally be needed to serve on the market research team EXCEPT


The primary purpose of identifying enabling products services and technologies when performing service-focused strategic market research is to?

Evaluate key labor force capabilities for the service.