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The printing press was the beginning of Mass Communication. It allowed books (and later, other materials) to be printed quickly and in larger quantities, rather than having to rely on hand-copied and hand-written manuscripts (which could only be done one at a time). Thanks to the printing press, new publications (whether Bible stories, or poems, or plays, or later on, newspapers) could get from the author to the public in much less time.

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Q: Which was the greatest impact of the printing press?
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