The original advertising campaign for Coca Cola, featuring Santa Claus as a kind, jolly man in a red suit, began in 1931. This particular image of Santa Claus was used for about thirty years, thus firmly cementing Santa in a red suit in people's minds.
The commercial "Northern Lights" featuring animated polar bears by Coca Cola was first introduced in 1993.
next week next week
in 1943.
2010
I think in 1931. i am not so sure.
The Coca-Cola Company began its Christmas advertising in the 1920s Above is incorrect: according to Coca-cola they begin using Santa in 1931 But Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. I am not sure who was the first company.
in 1931 The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen's work had portrayed him.
The modern concept of 'Santa' was first floated as a part of a Coca Cola advertising campaign, and it is from here that today's image of Santa has been adapted.
Your question is a bit vauge, since no company has ever "had" Santa, but assuming that you're asking about his appearances in early advertising: Coca-Cola was one of the first known beverage companies to use the iconic Santa Claus in their winter promotions.
Haddon Sundblom is reputed to have created the Santa images as we know them today. He produced them as part of a Christmas advertising campaign for Coca-cola.
Coca-Cola began using Santa Claus in its Christmas advertising in the 1920s, but the Santa known and loved by millions did not come into being until 1931, when Haddon Sundblom used the description of Santa in 'The Night Before Christmas' to illustrate a wholesome and relateable Santa Claus for advertising.
Advertising! Coca Cola "designed" the current common appearance of Santa, and the colours that came along with it - red, green & white, with it appearing in Coca Cola adverts since 1931
Some older illustrations have Santa in blue or in green.
Coca Cola did not make up Santa Claus, but they were the first to red him in red - to match their brand. Santa was traditionally dressed in green.
Haddon Sundblom has written: 'Dream of santa' -- subject(s): Advertising, Art, Art collections, Beverages, Catalogs, Coca-Cola Company, Commercial art, Painting, Santa Claus
While Coca-Cola certainly played a role in popularizing the modern image of Santa Claus through its advertising campaigns in the 1930s, Santa Claus has been a part of Western culture for centuries. The current depiction of Santa as a jolly man in a red suit with a white beard was widely established before Coca-Cola's ads.